Google Marketing Case Study Example | Topics and Well Written Essays - 500 words

Google Marketing - Case Study Example The company of Google focuses on the user thus ensuring that the quality of advertising is useful to the consumer just as much as it is to the company itself. Unlike other companies, Google focuses on doing a small number of advertisements but of high quality and yielding results. In addition, Google is fast than other search engines and aims to achieve democracy and always doing great. This business practice has seen Google rise to the best search engine since 1996. Moreover, the company has a philosophy that a person does not need to be at their desk in order to make money or to get an answer. Different types of online advertising are used today one of them being text ads. In this form, the adverts are displayed, as simple, text-based hyperlinks are known as Text Ads. This form of advertising does not include graphics or images. They are mostly found on non-search websites and can be served by separate websites or an issuer’s individual ad servers. Moreover, there are display advertisements, which are mostly available in many standards shapes and sizes. Such websites include posters, trailblazer boards, towers, huge boxes, and extra sized graphical ads. For Google to be successful in their display ads, it will try to win adverts away from advertising in the US television industry. The company will also require creative capabilities and relationships with large advertising agencies. Other areas that Google will have to venture in future is the mobile telephone advertising which has over 3 billion users (Kerin et al, 2010).

Why minorties lagging behind in healthcare management professions PowerPoint Presentation

Why minorties lagging behind in healthcare management professions - PowerPoint Presentation Example Among the other reasons are a lack of diversity in healthcare leadership and workforce. Minorities are only a small portion of the healthcare professionals, though they are a substantial portion of the population (over a quarter of it!). The lack of diversity causes rigidity and lack of flexibility in terms of methods used and changes to the program of healthcare. This leads to bad communication between officials and the minorities, and also in a system which is poorly designed for minorities, meaning that they arent receiving as much individual attention as they should (Betancourt, 2002). The way to improve this situation is to pay attention to the special needs of minorities, be aware of their differences from others and develop unique healthcare programs which put an emphasis on what they need, instead of incorporating them in the population. This could mean putting focus on diseases which are more prevalent in different minorities. This could also mean taking a step back and examining the fallacies of the healthcare system and see how it is possible to change the current situation and apply new, more innovative techniques and approaches of dealing with minorities, whether it is by education doctors more about special communities concerns and needs, encouraging more people that are minorities to work in this profession or any other way possible (Medige, 2002; Koberg, Boss, Sengem & Goodman,